1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60314
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dc.creatorEnderwick, Peter-
dc.creatorAkoorie, Michele-
dc.date1996en
dc.date.accessioned2013-05-22T01:11:35Z-
dc.date.available2013-05-22T01:11:35Z-
dc.date.issued2013-05-22-
dc.identifier.isbn0582861187en
dc.identifier.urihttp://hdl.handle.net/123456789/60314-
dc.description.abstractTait Electronics Limited (TEL) is a New Zealand-based manufacturer of mobile radio equipment. The company founder and managing director is Angus Tait. The challenge facing Angus Tait and TEL is how to take advantage of the European and Asian markets in a way that makes the best use of the companies limited resources. The case study looks at the structure of the business, the technology it produces and the regulatory standards in other countries that it must consider along with the competitive environments and the marketing opportunities available. There are appendices at the end of the case study showing TEL objectives and some useful market comparisonsen
dc.relation.ispartofBOOK: Fast forward : New Zealand business in world markets. Enderwick, Peter, Akoorie, Micheleen
dc.rightsLongman Paul 1996en
dc.titleTait Electronics Limiteden
prism.startingpage312en
dc.subject.organisationTait Electronics Limited (TEL)en
dc.subject.organisationEricsson (Telefonaktiebolaget L. M. Ericsson)en
dc.subject.organisationNokia Corporationen
dcterms.spatial.countryNew Zealanden
prism.endingpage324en
dc.subject.categoryCase studyen
dcterms.spatial.cityChristchurchen
dc.publisher.placeAuckland, NZen
dc.subject.industryICT (Information and Communication Technologies)en
dc.subject.industryManufacturingen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.broadcategoryOperations, information and technologyen
dc.subject.broadcategoryStrategyen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryInternational businessen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsIntellectual propertyen
dc.subject.keywordsQuality controlen
dc.subject.keywordsInternationalisationen
dc.subject.keywordsGrowthen
dc.subject.keywordsChangeen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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