Tait Electronics Limited

Abstract

Tait Electronics Limited (TEL) is a New Zealand-based manufacturer of mobile radio equipment. The company founder and managing director is Angus Tait. The challenge facing Angus Tait and TEL is how to take advantage of the European and Asian markets in a way that makes the best use of the companies limited resources. The case study looks at the structure of the business, the technology it produces and the regulatory standards in other countries that it must consider along with the competitive environments and the marketing opportunities available. There are appendices at the end of the case study showing TEL objectives and some useful market comparisons