Cadbury Confectionary: Dunedin's sweet centre

Abstract

The case study outlines the history of Cadbury Confectionery Limited and the series of mergers and expansions that enabled it to become a world leader in confectionery production. The unique climate of Dunedin is touted as one of the reasons a manufacturing plant and storage facility was first built there before a second processing facility was opened in Pakuranga, Auckland. Emphasis is placed on the Quaker origins, family ownership and the ethical treatment of workers. The Cadbury Factory in Dunedin is seen as a crucial outpost for the company for the Australasian and Asian markets and is also now a tourist destination