1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65432
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dc.creatorEnderwick, Peter-
dc.creatorAkoorie, Michele-
dc.date1996en
dc.date.accessioned2013-08-22T02:32:44Z-
dc.date.available2013-08-22T02:32:44Z-
dc.date.issued2013-08-22-
dc.identifier.isbn0582861187en
dc.identifier.urihttp://hdl.handle.net/123456789/65432-
dc.description.abstractIn December 1988 Television New Zealand (TVNZ) became a State Owned Enterprise (SOE) and began to change its core objectives to compete against private corporations. Internal changes were initiated resulting in staffing cuts and cost-cutting measures. Deregulation and the decrease in government funding meant that TVNZ needed to diversify to remain competitive against TV3 and SKY-TV. These international competitors lead to an international strategy for TVNZ that required them to partner with overseas news and entertainment providers in order to retain and build their market share. Another aspect that is discussed in the case study is the convergence of technologies within the entertainment industry that lead TVNZ to build cooperative ventures with overseas companies to sell its products globallyen
dc.relation.ispartofBOOK: Fast forward : New Zealand business in world markets. Enderwick, Peter, Akoorie, Micheleen
dc.rightsLongman Paul 1996en
dc.titleTelevision New Zealanden
prism.startingpage411en
dc.subject.organisationTelevision New Zealand (TVNZ)en
dc.subject.organisationTV3en
dc.subject.organisationSKY-TVen
dc.subject.organisationBritish Broadcasting Corporation (BBC)en
dc.subject.organisationBroadcast New Zealand (BCNZ)en
dc.subject.organisationBroadcasting Communication Limited (BCL)en
dc.subject.organisationSouth Pacific Picturesen
dc.subject.organisationTime-Warner Entertainment Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage427en
dc.subject.categoryCase studyen
dcterms.spatial.cityAucklanden
dc.publisher.placeAuckland, NZen
dc.subject.industryMediaen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryManagementen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryOrganisational behaviouren
dc.subject.broadcategoryOperations, information and technologyen
dc.subject.keywordsBusiness model developmenten
dc.subject.keywordsChangeen
dc.subject.keywordsCommercialisationen
dc.subject.keywordsInternationalisationen
dc.subject.keywordsJoint ventureen
dc.subject.keywordsProblem solvingen
dc.subject.keywordsValue creationen
dc.subject.keywordsOutsourcingen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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