Television New Zealand

Abstract

In December 1988 Television New Zealand (TVNZ) became a State Owned Enterprise (SOE) and began to change its core objectives to compete against private corporations. Internal changes were initiated resulting in staffing cuts and cost-cutting measures. Deregulation and the decrease in government funding meant that TVNZ needed to diversify to remain competitive against TV3 and SKY-TV. These international competitors lead to an international strategy for TVNZ that required them to partner with overseas news and entertainment providers in order to retain and build their market share. Another aspect that is discussed in the case study is the convergence of technologies within the entertainment industry that lead TVNZ to build cooperative ventures with overseas companies to sell its products globally