How to win in China : Top brands share tips for success

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65460

Title:	How to win in China : Top brands share tips for success
Authors:	British Broadcasting Corporation (BBC)
Keywords:	China Trade Corporations Business planning
Issue Date:	20-Sep-2013
Abstract:	The article discusses how to successfully build your brand in China. It focuses on 20 companies that have become successful with the new middle-class consumers in China. They share their recommendations for business owners looking to engage with the new middle-class consumers and develop their brand in China
URI:	http://hdl.handle.net/123456789/65460
Appears in Collections:	New Zealand Asia Information Service

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