1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65466
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dc.creatorKarlson, Brian-
dc.creatorKrull, Elisabeth-
dc.creatorFrance, Nadine-
dc.date2013en
dc.date.accessioned2013-09-19T21:28:35Z-
dc.date.available2013-09-19T21:28:35Z-
dc.date.issued2013-09-20-
dc.identifier.otherUA-2013-001en
dc.identifier.urihttp://hdl.handle.net/123456789/65466-
dc.description.abstractThis case describes the story of a Bay of Plenty firm Comvita, which transitioned from a small producer of honey-based products to an international New Zealand Stock Exchange (NZX) listed health and wellbeing company. This case, designed for a postgraduate class, outlines the growth and development of Comvita as a company and asks students to consider how Comvita can continue to drive growth based on a raw product with limited supplyen
dc.rightsUniversity of Auckland, 2013en
dc.titleComvita : bee coming an international natural health companyen
dc.contributor.corporatenameUniversity of Aucklanden
prism.startingpage1en
dc.subject.organisationComvitaen
dcterms.spatial.countryNew Zealanden
dcterms.spatial.countryInternationalen
prism.endingpage18en
dc.subject.categoryCase studyen
dcterms.spatial.cityTe Puke, Bay of Plentyen
dc.publisher.placeAuckland, NZen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.industryBiotechnologyen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.broadcategoryInternational businessen
dc.subject.keywordsBrandingen
dc.subject.keywordsHealth and safetyen
dc.subject.keywordsFamily businessen
Appears in Collections:Business Case Studies

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