The Vision that won the Cup

Abstract

One day in May 1993 a group of 15 people met for three days to plan the strategy for Team New Zealand's America's Cup campaign in 1995. An initial document that came out of the first strategy meeting was a 'vision statement' for a 'small, informed, and fully motivated team.' This statement was supported by a 'Rules of Operation' statement. Note: Please also see related case study entitled Controlling and winning