First National Real Estate : the Real Estate Conundrum, where should services marketing effort be applied!

Abstract

This case deals with marketing services within the real estate (property sales) industry in Australia and New Zealand and provides the basis for applying marketing theory and developing service marketing responses in an industry that offers a different set of services to each side of the market, that is to customers selling property and to those buying property. The case is designed to encourage students to critically consider the service that real estate agents are employed for and relate that to service marketing strategy. NOTE: Teaching note and Instructor presentation material available: Case Centre Teaching note Reference no. 504-098-8 and Case Centre Instructor presentation material, Case Centre Instructor presentation material Reference no. 504-098-9