Fusion marketing success : New Zealand World Cup Rugby

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65641

Title:	Fusion marketing success : New Zealand World Cup Rugby
Issue Date:	14-Apr-2014
Abstract:	The Rugby World Cup 2011 (RWC) was hosted by New Zealand from 9 September to 23 October, attracting 100,000 overseas visitors, becoming an international marketing opportunity for business, tourism, retail and a cultural showcase for New Zealand
URI:	http://hdl.handle.net/123456789/65641
ISBN:	9780071801133
Appears in Collections:	Business Case Studies

Files in This Item:

There are no files associated with this item.

DSpace JSPUI